Conversations with customers for additional product ranging just became a whole lot easier for sales rep and account managers.
BrandPrint now includes 'Suggestive Ranging' in the Customer Summary report.
Suggestive Ranging automatically ranks the products that will deliver the best sales opportunity for every customer - above and beyond the products the customer already ranges.
The conversation for the sales rep with the customer for expanding their range relates to the customer, the channel the customer is in within the reps territory.
Territory Manager: "Hello valued Customer. I see that you don't have have Product A in your venue. Did you know that already 70% of customers in my territory are ranging Product A and it's their number one selling product from my portfolio. Perhaps you should give it a go. I believe it will drive additional sales and profit for your business"
Valued Customer: "So its the number one seller in your portfolio in business like mine in this area. I will give it a go. Whats the best price you can do?...."